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Best practices

Conversations

Photo of Katie Lewis
Keep spammy words out of your emails
Ever wondered what the magic formula is for keeping your email out of the spam folder? The good folks at ReturnPath took a look at the wo...
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Photo of Will Boyd
When subscribers play possum
According to Wikipedia, thanatosis is "the process by which an animal feigns death in order to evade unwelcome attention." We usually cal...
  • 2 me toos
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Photo of Will Boyd
Don't forget the preheader text
Where I live in the Delivery World, inbox recognition is so important in both mitigating issues with spam complaints and promoting overal...
  • 3 me toos
  • 0 replies
  • Announcement