Conversations

Photo of Will Boyd
What's in a name?
It's said that you never get a second chance to make a first impression. I'm not sure that's entirely true with email marketing. In fact,...
  • 1 me too
  • 2 replies
  • Announcement
Photo of Will Boyd
Don't forget the preheader text
Where I live in the Delivery World, inbox recognition is so important in both mitigating issues with spam complaints and promoting overal...
  • Will Boyd, 4 years ago

  • 3 me toos
  • 0 replies
  • Announcement
Photo of Will Boyd
When subscribers play possum
According to Wikipedia, thanatosis is "the process by which an animal feigns death in order to evade unwelcome attention." We usually cal...
  • Will Boyd, 5 years ago

  • 2 me toos
  • 0 replies
  • Announcement