"All personalization tags should have a default placeholder." Nope.

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I respectfully disagree.

My data takes care of that.  I don't need a proofing issue telling me I have it wrong and preventing me from sending my email.


 - Peter
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Brilliant Books

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Posted 3 years ago

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Katie Lewis, Official Rep

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Official Response
Got it! Thanks, Peter. It sounds like you might write a sentence in your email that's something like this:

Thank you for ordering [% member:last order default="placeholder" %].

If you're sure that all of the email recipients you're sending to do have something filled in in their "last order" contact field, what if you put any text in as the placeholder? In your case, the placeholder is really only for safe-keeping in the event you send to someone you didn't realize doesn't have that data completed in their contact profile in your Emma account. So your sentence might read:

Thank you for ordering [% member:last order default="from Brilliant Books" %].

That way, you have a placeholder in the event a contact without that data sneaks into a list you're sending to, but the placeholder won't show for anyone who does have that data.

I don't think it's likely that we'll make the placeholder optional since it does help folks whose data isn't as organized as it sounds like yours is! I seem to remember a time with our app (maybe it was with our classic editor, a few years ago?) where you could send an email without a placeholder. Boy, that was confusing for recipients when a placeholder was inadvertently left out! Following that, we made placeholders mandatory so that you can't send a mailing without one. That way, there's an extra little reminder to make sure you've hit everything on your checklist for your recipients to get the best email experience possible from you. I hope that hasn't caused too much of a bother!