Add Google Analytics Tracking to Split Tests

  • 1
  • Idea
  • Updated 4 weeks ago
  • Under Consideration
Want to do more split testing but I don't want to have to manually add UTM parameters to all of my links when doing a split test. If we could easily assign GA tracking from the send&review screen like a normal mailing, that would be great.

Photo of Noah Shunfenthal

Noah Shunfenthal

  • 21 Posts
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Posted 8 months ago

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Photo of Ross Cochran

Ross Cochran, Official Rep

  • 133 Posts
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Hi Noah,

Thanks for taking the time out to make this suggestion! I've added a feature request for you for our product team to look into this.

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Lauren T. Rosano

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Any updates on this?  We just sent one of our most important campaigns of the year today only to discover that the specs we set on the editor (reply-to address and GA campaign) do not get applied to A/B test creative.  It's completely skewing our metrics.  And sadly, if i knew in advance that A/B creative tests didn't have the same "rules" as a typical "review and send",  I would have manually added the campaign to the links.  

Aside from matching the features of the creative a/b split tool to those found in a regular send,  it would help if there was a note in the tool that flags this issue so we know _before_ we send and have to search the forum for answers.