Add Google Analytics Tracking to Split Tests

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  • Updated 1 year ago
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Archived and Closed

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Want to do more split testing but I don't want to have to manually add UTM parameters to all of my links when doing a split test. If we could easily assign GA tracking from the send&review screen like a normal mailing, that would be great.

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Noah Shunfenthal

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Posted 2 years ago

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Ross Cochran, Official Rep

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Hi Noah,

Thanks for taking the time out to make this suggestion! I've added a feature request for you for our product team to look into this.

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Gregory Ruff

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Any updates on this? See my note below as well. 
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Lauren T. Rosano

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Any updates on this?  We just sent one of our most important campaigns of the year today only to discover that the specs we set on the editor (reply-to address and GA campaign) do not get applied to A/B test creative.  It's completely skewing our metrics.  And sadly, if i knew in advance that A/B creative tests didn't have the same "rules" as a typical "review and send",  I would have manually added the campaign to the links.  

Aside from matching the features of the creative a/b split tool to those found in a regular send,  it would help if there was a note in the tool that flags this issue so we know _before_ we send and have to search the forum for answers. 
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Gregory Ruff

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Any updates on this? I am actually about to do a split test. 

If this has not been done, how can I currently track separate results for a split test?

I guess I could just split the users into two groups and do two separate email editions to test results that way? 
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Phillip M, Official Rep

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Hi, Gregory!

It's still on our radar, but there is no timeframe documented for it's implementation. I'll be sure to let our Product Team know that our customers are still inquiring about this functionality.

And yes, I think your workaround should do nicely. - Cheers!