aggregated heat map to compare sends

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We have a daily newsletter that consistently contains the same modules, but the modules contain different links each day. I'm trying to find an easy way to gauge how the different modules of the email perform at a high-level. Is there a way to compare mailings and get a heat map that aggregates the clicks across sends? If not a heat map, then does anyone have any other ideas? Thanks for your help! 
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Amy Sanders

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Posted 1 year ago

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Ross Cochran, Official Rep

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Hi there! That's a great question. Currently you can compare data and select to view link clicks across multiple mailings. You will be able to see the Mailing Name, Subject, Sent Date, Recipients (these will be the group names), Link Name, Link URL, Unique Clicks, Click % and Webview URL (for the mailing in question) in a spreadsheet. Of course you can use excel to format this data and create graphs as you like.

To get there, select "Response" then click on "Compare" in the right hand sidebar. From there you can select the mailings you want to compare, next click on "Compare" then select "Click Summary." Here is a quick video showing the clicks for this:

http://recordit.co/QPoeLZhNcL

I'm also going to submit a feature request for a more robust compare option. We are always looking at ways to improve the app. I hope this helps! Let us know if we can help with anything else.

Cheers!
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Amy Sanders

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Thanks for your reply. Yes, I've found the compare mailings. However, in these newsletters, the link names and link URLs will always be different, so while I could look at overall clicks/click%, it doesn't give me insight into which components of the newsletter are working and which aren't. 
(Edited)
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Grey Stepp, Support Team Manager

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Hi there!  I wanted to jump in here with a quick thought.  The link names are typically used as a way to organize and identify the links in the response data.  

One option for comparing the positions of those links would be to set up a universal method of naming these links that would also identify the location of those links that would remain consistent throughout the mailings.  Then, by using the compare mailings feature, you could compare each POSITION for link clicks as well.  

For example, if I had a row of 3 images at the top of my mailing that serve as the MODULES you discussed, you could set a standard of link names such as M1, M2, M3 (along with whatever identifying information you'd need).  Then when comparing the spreadsheets of the clicks, you could search for all of the links with M1 in the name. 

Just a thought that I had while thinking about that.  

I hope it's helpful! 

- Grey 
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Amy Sanders

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This is a really interesting idea. I'll bring it back to my team. Thank you!