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Join Rachel Rogers (communications strategist), Cale Mooth (product owner of dynamic content, lightbox forms and email templates) and Matt Thackston (product owner of Emma integrations) on Tuesday, June 30, from 10 a.m. to 1 p.m. Central to talk dynamic content. Click the Follow button at the top-right to receive an email notification when we begin and when a new question is asked/answered. We'll talk about Emma's tools and integrations, predictive content, real-time social feeds (using Avari!) and what your plans are for making your marketing more flexible and personal than ever before.
For example, say you're organizing a nationwide event where all of your groups -- San Francisco, Chicago, Buffalo, wherever -- are going to meet up locally. You want each recipient to see the location and time of their own meetup. So you want:
If you live in San Francisco, see this info:
If you live in Chicago, see this info:
If you live in Buffalo, see this info:
Using dynamic content, that looks like this:
[% if member:city == "San Francisco" %]
Time and location of San Francisco meetup goes here
[% elif member:city == "Chicago" %]
Time and location of Chicago meetup goes here
[% elif member:city == "Buffalo" %]
Time and location of Buffalo meetup goes here
[% endif %]
I hope that helps!
You'll drop that image in between the boxes where you've added the dynamic content operators. There's a visual example at the bottom of our Resource Center page that helps to see images + the tags in action!
If you're up to here (I'm pointing at my ears) with work, and creating more images is the last thing you have time for, our Services Team can create them for you. Take a look at this info about our Content Element Design subscription!
For every piece of information you collect on your contacts, there is a use for dynamic content. We've seen in this conversation some great examples, and we can't wait to see what you do with them. If you are a retail-focused organization, you may also want to look at our partner, Avari, who specializes in predictive product recommendations based on patterns they monitor in your online store. With a small snippet of code that you can paste into your emails, Avari can pull in product recommendations tailored to each customer in your audience. We'd be happy to make the introduction to them if you're interested.
If you couldn't join us for yesterday's dynamic content livecast, you can watch it here at your leisure. We're also talking dynamic content in our blog, and Cale and Gillian are hosting additional training sessions if you have other questions! You can pick a date here.
Enjoy the rest of your week!