Automation & Recurring Emails

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Hello, I have a couple of questions:
1.  Can we set up an email to go out more then one time?  Instead of having to open back up and re-send again?

2.  Automation - what exactly do those triggers mean?  Does it mean if someone clicks on something it will send out the email again?  Seems weird...cant we just set it to go out in automation every couple of weeks?
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Posted 3 years ago

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Adrienne Lowe, Customer Support Specialist

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Official Response
Hi there TSCG-Virginia,

Thanks for asking!

There is not currently a way to set up a single campaign to go out more than once. If you need to resend a campaign, you can do that by going into the campaign and either sending it right away, or scheduling.

Automation is a valuable tool that addresses a different need: targeting your audience with the right message at the right time. Automation plays a role in your marketing strategy by allowing you to create different email series that trigger based on audience behavior.

There are four available trigger types: 
  • Signup: Triggers a workflow when someone signs up from a form or integration    
  • Date-based: Triggers based on a date stored in a contact's record: birthday, anniversary, appointment, etc.
  • Field change: Triggers when the data within a field in a contact's record is updated, like if their Purchase Total field changes from $50 to $100 and you want to target them differently
  • Link click: Triggers when someone clicks a link in a mailing you've sent or scheduled
If you click on the type above, you'll go the support documentation for each one. That's really the best way to learn about that trigger type. 

If you're interested in learning more about automation, let me recommend the following links:
Finally, all of our short, helpful Emma 101 videos are here.

“How to create an automated workflow” is the last one in the series, so scroll down the bottom. It’s 2 minutes and 29 seconds, and a huge help for getting started.

Hope this helps get you going!

All the best,