Find better way to manage signup form analytics

  • 2
  • Idea
  • Updated 5 years ago
  • Under Consideration
  • (Edited)
I use triggers (currently about 170+) to offer users a free download in exchange for their email address. I would really benefit from being able to pull a report that shows how many triggers were sent in a week, month, quarter, year so I could compare clicks, sales, etc of my trigger program.


Without this reporting feature all I can do is kill a trigger to get a final count on how many went out. Some of my triggers have been running for 2+ years and the stats on them are fairly arbitrary to me beyond "this trigger is popular."


Thanks
Photo of Mountaineers Books

Mountaineers Books

  • 11 Posts
  • 2 Reply Likes

Posted 5 years ago

  • 2
Photo of Ben Vance

Ben Vance, Alum

  • 328 Posts
  • 14 Reply Likes
This is a great idea - thanks for sharing your feedback!
Photo of Katie Lewis

Katie Lewis, Official Rep

  • 3414 Posts
  • 309 Reply Likes
Hi there! I wanted to step in to get a bit more information about what you're trying to accomplish to see if we have a better route for you now. I took a look at the triggers in your account, and it looks like the reason you have so many might be because each trigger offers a different download -- Is that right? This seems like an awful lot of triggers to manage, so I commend you for your organization skills!

If your triggers are each tied to a signup form, what you could do is create a search to find who signed up using Signup Form A, B or C within the date range of your choice (or ever). I walked through those steps in your account to grab a screenshot to show you how it would look; I didn't save this search, though.




Would something like this get you what you needed? 

Photo of Mountaineers Books

Mountaineers Books

  • 11 Posts
  • 2 Reply Likes
Katie,

I am aware of the functionality of the search, but as you mentioned I have 160 signups all receiving 160 specific, and different newsletters. I was interviewed about our tactic actually on the MyEmma blog in 2011, http://myemma.com/blog/article/email-....

I already have to keep 160 signups and triggers in order, having to make 160 different searches and then update each one every single month would be simply too much.

I'd love if when I sign in and I can see how many people signed up in the last 7 days I could export that information and be able to sort by their signup form. There I'd easily be able to tell what signups are performing better this week, month, year and run A/B tests on that page of my site to see if I can convert even higher. Right now if I see who's signed up in the last 7 days I have to click on each user to see what trigger email they got to know what signup they used.

As my free download program (sign up for our newsletter and we'll email you a free chapter from a book) grows I need a better way to see where we're doing well, and where we need work.

Thanks
Photo of Katie Lewis

Katie Lewis, Official Rep

  • 3414 Posts
  • 309 Reply Likes
Thanks for your patience! We've been putting our heads together here. What you're asking for -- which I think boils down to a better way to manage/view/export signup analytics, so I'm going to tweak this topic's title for others searching for the same idea -- is a good idea, but in consulting our product owners about the reimagining of these pieces, it's further away than we'd like.

The types of reports you need, while possible using searches, aren't really manageable because of the amount of triggers and signup forms. It's totally your prerogative to create many triggers and forms, but the signup analytics tool you're imagining to manage that vast data or including the signup source as a member field on exprts isn't something we currently have in the works.

We think it's a great idea to monitor the performance of your signup forms, and I'd love to take back to our product owners the types of data like this that our customers are seeking. I appreciate you sharing!
Photo of Mountaineers Books

Mountaineers Books

  • 11 Posts
  • 2 Reply Likes
Well, I had to try!

Thanks