Black text is showing up purple in tests

  • 1
  • Problem
  • Updated 3 years ago
  • Solved
Hi! We're creating an email campaign and all of the black text is coming through purple in the tests. Also, it's inconsistent -- some black text stays black. This launches tomorrow afternoon, so we'd love some help quick!
Photo of Jennifer Berger

Jennifer Berger

  • 18 Posts
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Posted 3 years ago

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Photo of Sam Collis

Sam Collis, Customer Support Specialist

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Official Response
Hi Jennifer!

I took a look in your account and I've assumed you're referring to the campaign "October Monthly Update" where there is quite a lot of text with different coloring going on there.  I ran a test and using a tool called Litmus which allows me to simulate how the mailing is going to look across various mail clients.  You can check out the results of that here.  I wasn't able to notice any specific parts of the mailing where black text was appearing purple but there are a couple of things I can mention here:

Firstly, if you're using Gmail, text that's appeared in your inbox before (such as if you've sent yourself multiple tests of the same mailing) will appear purple.  If Gmail detects that you've previously sent the same text in another email, it turns the text purple and sometimes cuts it off with an ellipse as if it's an older threaded message.   You can normally fix this by deleting the mailing and emptying your trash prior to resending it to yourself.

Secondly, I noticed in your "October Monthly Update" and "Three Upcoming Events" mailings that the HTML in those text boxes is quite bulky which leads me to think it may be pasted in form an external source.  This is can often attribute to inconsistent rendering due the text bringing in formatting code that can sometimes contradict itself.  The way to avoid this is to strip the text of formatting first by pasting it into a plaintext environment (we like to use, then pasting the stripped text into Emma and formatting it within the Editor.

If none of that resonates with what you're experiencing, then some more information would help us dig into this one.  If you can provide the following it will give us the best chance of digging into this one for you:
  • Name of the mailing
  • Screenshot of exactly what's happening
  • Mail client you're using
Otherwise, please do let me know if you have any further questions here :)