bounce count and error status

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Does the bounce count mean anything significant once a contact is moved into an "error" status?
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The Natural Marketing Institute

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Posted 2 years ago

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Laura Dickerson, Official Rep

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Official Response

The bounce count lets you know whether or not a bounce was a hard bounce or a a soft.

Soft bounce
 (a three-digit response code starting with a 4) – A temporary failure due to an outage, full mailbox or other issue that should resolve itself. Soft bounces are considered temporary, so delivery is reattempted over a 30-hour period before giving up on reaching the receiving server. This can happen for four mailings in a row before we will move the address from Active to Error.

Hard bounce
 (a three-digit response code starting with a 5) – A permanent obstruction to email delivery, such as a nonexistent email address, a block due to a content or the server is rejecting your email as junk mail. Hard bounces are deemed invalid and moved to Error status. They won't be emailed to again unless you re-activate them.

Once a hard bounce is moved into Error, it will not show up on your Response bounce count again, but your soft bounces will along with any new hard bounces. I hope this helps!