Can I get rid of the opt out wording in the footer?

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  • Updated 5 years ago
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Right now all of my footers say:

.... manage your preferences | opt out using TrueRemove®.

I would like to re-word this line to say 

Unsubscribe from this list by managing your preferences.

Both the word "unsubscribe" and "manage" should go to the "manage preferences" option form.  We do not want to feature the true remove, because we offer many lists and struggle to get our library patrons back onto lists they want after they have used the "TrueRemove" option.

Is this possible?

Thanks - Alysa
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Bud Werner Memorial Library

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Posted 5 years ago

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Greg Rathbun, Customer Service Specialist

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Official Response
Hi Alysa!

Greg with Emma Support here!

The opt out link using True Remove is required for any mailings sent through Emma. This is part of our Terms of Use to keep both you and Emma compliant with federal law and also to protect your reputation when sending (along with Emma's).

While the link cannot be removed, we're more then happy to work with you on the wording in the footer. If you let me know the name of the template and how you'd like the wording rephrased, I can make this change for you. For example, you might say something like, "click HERE to opt out of all our mailings, or click HERE to change your mailing preferences." 

If you're interested, let me know and I'll make this change for you.
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Bud Werner Memorial Library

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Thanks for this Greg - I had a feeling this would be the answer.

I would want the new wording on all of our templates - Literary Sojourn, Bud Werner Events and any new newsletter I may create in the future with one of your existing templates.

How about we say:

UNSUBSCRIBE (make link to manage preferences) from this and other library newsletters, or opt out to (link to opt out) never receive mailings from the Bud Werner Memorial Library.

Would that work?
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Greg Rathbun, Customer Service Specialist

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Official Response
For wording in the footer, we want it to be clear that there is a single link for opting out of (or unsubscribing) from emails. Otherwise you might run into a recipient that complains that they tried to opt-out (or unsubscribe) and were unable to do so. Since these sorts of complaints affect both your sending reputation and Emma's, we do not deviate from this format.

Let me know your updated wording, and I'll be glad to make the change for the Literary Sojourn and Bud Werner Events templates. Remember, there should be no confusion over which link is used to opt-out (or unsubscribe) and which link is used to manage preferences. 

Large scale changes to templates in our template gallery are handled a little differently. If you're interested, check out our Services page at http://myemma.com/services . There you can submit a request to our Design team for template changes. There may be a cost involved depending on the work; we'll advise you of the cost (if any) before starting any work.
(Edited)
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Bud Werner Memorial Library

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Thanks again Greg for the reply.  I hear what you are saying.

I guess where I struggle is with the concept of unsubscribe.  From your response it seems that Emma sees unsubscribe and opt out as the same thing.

Unfortunately, we don't see it this way.  Since we send different newsletters depending on a person's taste, unsubscribe means "take me off this newsletter" whereas "opt out" means "remove me from your email services forever."  Which I respect.

So I need to find a way to communicate that in the footer and the words "manage my preferences" is vague and does not convey what happens in an opt out situation. 

Right now I have patrons who are frustrated with our service because they opt out of one newsletter only to discover that they opted out on all, and because they did so - I cannot remedy the situation for them.  Instead they must re-subscribe themselves....which they are loath to do.

How about saying something like:

Please MANAGE (link to manage preferences) the newsletters you would like to receive from the Bud Werner Memorial Library by clicking HERE  (link to manage preferences).
or
Choose to be removed permanently from all lists by opting out here. (link to opt out).

Would that work.  Again I would want this on Events, Literary Sojourn and the Seed Library.
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Greg Rathbun, Customer Service Specialist

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Hi Alysa,

Take a look at the template, Bud Werner Memorial Library Events Newsletter (test), on your account and let me know if the format I've used works for your needs. 

If so, I'll update your 3 templates on Monday to match.
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Bud Werner Memorial Library

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I love it and thanks Greg.
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Greg Rathbun, Customer Service Specialist

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Hi Alysa,

I've gone ahead and updated the 3 templates to reflect the new wording in the footer.

You should be all set!

Cheers,
Greg
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Bud Werner Memorial Library

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Thanks Greg - this looks great!
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Bud Werner Memorial Library

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Hey Greg,

I am in the process of producing a new Literary Sojourn newsletter and the manage and opt out options are going to our Bud Werner Events signup form (https://app.e2ma.net/app2/audience/signup/form/preview/1750065/)
instead of our Literary Sojourn signup form
https://app.e2ma.net/app2/audience/signup/form/preview/1753975/
Can this be remedied?
Thanks,
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Bud Werner Memorial Library

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Greg this seemed to be an issue only with test sends.  You can ignore.