Can we cause a soft bounce?

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We've recently noticed a significant increase in the number of soft bounces in our responses.

Can something on our campaign be causing the soft bounces?
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Cummins Mellor

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Posted 4 years ago

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Photo of Emily Hollingsworth

Emily Hollingsworth, Alum

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Official Response
Hi there -- I took a look at your last three mailings and found that most of those soft bounces were labeled with a pretty general server reply code: 450 unknown path. This usually means that the recipient's inbox is full or that the server has reached a temporary limit for incoming messages. Since it's a soft bounce, those addresses will remain in active status so that you can send to them again!

If you're seeing a spike in soft bounces, you might want to adjust the time you send your mailings. That might make a difference!