Can I create conditional content targeted at different groups in the same message?

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I'm looking at creating a message that will go to several different groups. We would like to customize a block of text in the message for each group, without having to create different messages.  Is there a way to create conditional content like this in Emma?

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Katie Damico

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Posted 5 years ago

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Brandi Leath

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I love that idea!!!
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Katie Lewis, Official Rep

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Hi Katie! I saw that you commented on this idea — Is that what you’re looking for?

If you’re only customizing one area of your mailing, you might consider using the personalization feature and creating a new contact field that you’d personalize in the mailing. Otherwise, I think the above idea is what you’re after, but let me know!
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Katie Damico

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No, that’s something else I’m interested in, but for this issue, I’m hoping to customize content in the same message for different groups who will all receive that message.

So an example would be if I’m planning an email to people from three different states, and they are separated into groups (Pennsylvania members, New York members, Virginia members). They should get the same message, except that for each group, there could be a paragraph telling them who to contact for more info, and that paragraph’s content would vary by group to contain state-specific information that would pull in differently if a PA member was viewing the message vs a NY member or a VA member.

This way the message would only need to be created once and responses would be monitored together as one campaign, but each group would get their own regional info. Is this a possibility with Emma?

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Katie Lewis, Official Rep

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Ah, gotcha. There are a couple ways to do this:
  1. The first would be to create your Pennsylvania mailing with the Pennsylvania information and send it, then create a copy of it and replace the Pennsylvania information with New York information, and send it. The same process for Virginia. This way, you’d have three separate mailings and could track the response data for each group separately.
  2. Or, you could create a new contact field in your account and use personalization to have the correct information populate in the mailing based on what’s associated with each recipient’s contact record in your account. For example, you might create a field called "Contact for more info." Export your Pennsylvania group, and add the same person’s name to the "Contact for more info" field for each contact on your spreadsheet. Then reimport this spreadsheet back into the Pennsylvania group, using the Add & Update import method. When you insert the "Contact for more info" personalization tag in your mailing, it will pull in this data.
Will either of these options work for you?
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Katie Lewis, Official Rep

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Hi again, Katie! Can I help answer any other questions?
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Katie Damico

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Yes, something else has come up on this topic since your last response.

I'd like to create a field to hold a URL, and use personalization to show different links to different people. I've created a test field called "donationlink" that holds a URL. If I use personalization and insert this field, it looks like this in the editor:

Donation Link = [% member:donationlink default="" %]

When I send myself a test email, this works - I see this in my email:

Donation Link = http://www.myURL.com/

I tried to use this personalization syntax to link text. I inserted an html text block, and tried this code:

<p>Look at <a href="[% member:donationlink default="" %]">THIS LINK</a> now.</p>

However, when I try to save this, I get an error message and can't save. Is there any chance this can work? Being able to do this is really important for some of our upcoming plans.

Please let me know what you think. Thank you!



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Katie Lewis, Official Rep

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Hi Katie! This sounds a bit different from our main topic here. Are you all set with the conditional content question?

As for your other question, you can create a personalized URL by following these steps.

Hope this helps!
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Katie Damico

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This is really helpful - thank you for being so quick!
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Katie Lewis, Official Rep

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Great! Glad I could help. :)