Can I see comparative results for A/B Split Testing?

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  • Updated 4 years ago
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We just sent our first split subject line test and I was wondering what stats we can see from the test. I'd be very helpful to see exactly how well the winning subject line did especially in comparison with the "loser". 
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KDFC

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Posted 5 years ago

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Brittany Fowler, Champion

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Official Response
Hi there, 

You can see your split test data in the response tab. Click on your mailing, and you'll be brought to the overview. Click on the tab at the top that says "Split Test," and you'll see the data: 



Let me know if you have any questions!
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KDFC

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Duh! Thanks, Brittany.
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Flyte World Dining & Wine

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This was a big help. Thanks!
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Clean Energy Collective

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Isn't there a way to just send 50/50, NOT only 20%?  We have small lists and would like to just split our audience in halves or thirds to see how it does for future reference.  We don't necessarily need to just test 20%.
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Emily Hollingsworth, Alum

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Hi there -- I think you'll find the conversation we're having over here interesting! While we are considering building out a more significant A/B testing feature, we did just launch our dynamic content feature that sounds like a good fit for what you're looking to do! 
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Clean Energy Collective

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Dynamic content will not be a good fit for a 50/50 A/B split;it would still require our setting up a manual "test". I assumed the by unchecking the box that says auto send the winner to the remaining 80% that it would just run the split to the whole audience, but I learned that was not the case. We really would like a more robust A/B testing tool...even just a couple additional options (we determine % splits and being able to test more than just the subject line.