We just sent our first split subject line test and I was wondering what stats we can see from the test. I'd be very helpful to see exactly how well the winning subject line did especially in comparison with the "loser".
Isn't there a way to just send 50/50, NOT only 20%? We have small lists and would like to just split our audience in halves or thirds to see how it does for future reference. We don't necessarily need to just test 20%.