Define Reasons for Error Contacts

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When contacts have been moved to an error status, Emma lists the reason why. However, this 1-2 word reason doesn't give the full details. Could someone please explain what each reason means? 

Ex: I know "delivery" means it wasn't delivered (well, I'm assuming,) but why? That does not clarify if it was a hard bounce or soft. It just says it wasn't delivered. 

OR - Ex 2: Some are labeled "changed manually." What does that mean? The contact changed his/her own status? Emma does it? Is it just that it not formatted correctly? How can I prevent this?
Photo of North Texas Commission

North Texas Commission

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Posted 4 years ago

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Photo of Josué F. Machado

Josué F. Machado, Champion

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Hi, you may find the information in this thread about 'changed manually' helpful:

As for the bounces that become errors, I understand that hard bounces become errors right away. Soft bounces become errors after 4 consecutive bounces. You can find more information about this at (scroll all the way to the bottom to read about bounces).

Not sure if this helps but you can also find a little more information if you export the data. One of the columns will be the bounce count for each record:

I hope this helps.
Photo of Emily Hollingsworth

Emily Hollingsworth, Alum

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Official Response
Hey North Texas -- Chiming in here to echo Josué as well as point you to one other place in your account with detailed information on bounces. You can always view your error contacts in the audience, but if you're looking for more details on why those contacts bounced, you can hop over to one of your recent mailings to view the bounce report.

Here you can see which bounces were hard or soft. You can trust that any hard bounce went straight to error, while the soft bounces may have a few more send attempts left in them. You can also view an individual contact history to see which mailings you've sent to them and which one(s) they may have bounced on.