contact fields not updated by repeat import

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Yesterday I imported to an audience group and realized later one of the fields was wrong so I created a new group and imported to the new list to that group. I'm now seeing that the fields are still wrong even though I am definitely using the new list. Does anyone know if Emma automatically copies the field info from members of an existing group if the emails are the same?
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Posted 5 years ago

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Katie Watts, Support Team Manager

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Official Response
Happy Friday, Zach!

Emma uses the email address as the unique identifier, so there's just one contact record for each email address, no matter how many or how few groups in which that email address is included. When you did the second import, did you correct the field mappings that were mapped incorrectly the first go around? If so, on the second import process, did you do the "add only" or "add and update" import style?

If you did the "add only" option during the second import, then that's exactly the issue here. While "add only" adds everyone in your spreadsheet to the group you've specified, it doesn't update any of the other fields you've mapped for email addresses already stored anywhere in your Emma audience. During that second import process, once you'd corrected the field mappings, the "add and update" option would be the way to go to update the fields you'd mapped for contacts already stored in your Emma audience. If you'd like to read a little more on the add only vs. add and update options, please check out this Resource Center article on importing audience contacts.

Hope this clears things up! I saw that you also emailed and left a voicemail on this issue, so I'm hoping we can knock it all out here on this Emma Community thread. If there's anything that still needs to be addressed from the voicemail or separate email, please give me a shout here. Always happy to help!