Error Addresses With One Providor

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Hear Emma,

For some time I have been working very hard to actively maintain my mailing lists and a pattern I have observed is that emails sent to our local hosting service (FRII.com or Springsips.com - they are the same company) get rejected when they hit that host's server.  This does not happen with every mailing that I send, maybe every 3rd mailing.

I contacted FRII and spoke to them directly assuming the issue was on their side and they informed me that large email services like Emma use many servers to handle the number of emails that get sent out on a daily basis and if any one of those servers has gained a "bad reputation" then FRII rejects email from that server assuming your mailings are spam.  This means that a large number of my customers do not get our newsletters.

The last time this happened was on May 17 at 2:13 pm, out of the 257 error emails, over 150 were rejected from Springsips.

I realize that I could run a list of all of my Springsips customers and ask them to add me to their "whitelist," but we all know that they won't do it. So how can this be remedied? 

Thanks
Alysa Selby
Bud Werner Memorial Library
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Bud Werner Memorial Library

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Posted 4 years ago

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Emily Hollingsworth, Alum

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Hi there -- It's important to make sure that Emma is listed on your SPF record, since we're sending emails on your behalf. Adding Emma as an authorized sender will make it easier for that receiving server to verify the legitimacy of the emails you send from your Emma account. You can read more about the SPF record here and see our instructions for adding Emma as an authorized sender here!
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Bud Werner Memorial Library

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Hi Emily,

Thanks for the reply.  I did the whole SPF thing over a year ago, but we are still seeing this issue.  Any other ideas?

Thanks,
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Bud Werner Memorial Library

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I just checked my response from our 5/24 mailing and this time only 2 Springsips emails bounced on 5/17 over 150 bounced.  This is the pattern I am observing.  One week they bounce next week they do not.

I hope this helps and let me know if you need more information.

cheers,
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Emily Hollingsworth, Alum

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Hi there -- Sorry for the wait! I'm checking in with my delivery team to see if they have any insight here. 
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Bud Werner Memorial Library

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Thanks Emily.  We have sent out 1 more mailing since my last correspondence and no Springsips emails bounced.
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Emily Hollingsworth, Alum

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Hey there! It looks like those original bounces were due to a BMS blacklisting event.

BMS is a blacklist that specifically targets domains and IP addresses of ESPs like Emma and our competitors and proactively lists us. The purpose of that system is the prevent the delivery of any commercial email messages. 

So, while the blacklist is doing it's job here, we can't really do anything to prevent it. If you see a high bounce rate for that domain again, I'd stick with reactivating and sending to them again as you've done in the past. Thanks!
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Bud Werner Memorial Library

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We've done 3 mailings now and things seemed to have resolved themselves.