GDPR - use a confirmation link

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We have our list segmented out by those who reside in Europe. Is there a way to send them all an email and have them click on a confirmation link to stay on our list or do they have to fill out a form with their name, email address, etc.?
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Internews Network

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  • confused.

Posted 5 months ago

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Bethany Woerner, Champion

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There is a way to send users a link to opt in to an email list. However, you may need to consult GDPR to ensure this is allowed for EU residents. Under the regulation, you must have a recording of each users' opt in with a time stamp, etc.

Emma is doing a webinar on the GDPR May 15th, if you'd like to register click here.
Another great resource is on the Information Commissioner's Office which is located here.
Additionally, some good/bad examples of consent forms are located here.

As always, I would suggest consulting a lawyer before making any decisions regarding GDPR and other laws/regulations.

I hope this helps!

-Bethany
(Edited)
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Internews Network

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Thanks Bethany. I tested the opt-in link and it does record the date in MyEmma.

Best, Pat
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Bethany Woerner, Champion

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Sure thing, Pat. As mentioned above, be sure to read through the resources and contact a lawyer regarding GDPR. There may be other items you are required to record and/or state in the consent form. There are also rules about pre-checked boxes, etc.

One of the resources above includes a consent checklist that you may find helpful.
(Edited)
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Bethany Woerner, Champion

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I realized one of the links above (to the good/bad consent form examples) is broken. Please try this one instead.
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Nate Gallagher, Employee

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Thanks, Bethany! Very soon we'll be releasing some updates to our signup forms that include GDPR confirmation options. I'll make sure to post here when that happens! 
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Coalition for Green Capital

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Hello, can you please explain how to create and/or insert the "opt-in" link that Pat referenced above? We also have segmented our EU users, and would like to send them an email with a button for them to opt in. Similar to Pat, we'd like to do it in a way that does not require them to re-enter all their info again, and also that records the date that they opt back in. (Which Pat seemed to indicate the opt-in button does). I've created a new campaign in MyEmma, and I'm trying to figure out how to insert a button or some kind of link for the opt in. (A big button would be ideal, to make it easy for users to see and understand.) But I can't figure out how to create that opt in link. Please help.
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Swann Auction Galleries

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Having the same issue! I need more information on how to create an affirmative opt-in link for insertion into the mailing I've created for EU contacts.
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Bethany Woerner, Champion

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This article may be helpful.
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Phillip M, Official Rep

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Thanks for jumping in here, Bethany! If you all need more information to help create an opt-in confirmation mailing, just take a look at this resource from the Emma Support Hub. Or, if you only need the personalization tag to place behind a button, use this to confirm the contact's subscription:

[% optin_confirm_url %] 

I hope this provides the info you need here, but please just let us know!
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Swann Auction Galleries

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Hi Phillip: some of the confusion may have originated from "Content that Compels / step 3" in that resource from the Emma Support Hub -

3. Remember to include the opt-in confirmation URL. (Insert —> Personalization —> Choose "Opt-In Confirm URL").

It was not clear to me where Insert was actually located, but after clicking around extensively I found it in the WYSIWYG text toolbar when editing my Mailing. May be worth it to clarify that further in the support hub resource.
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Phillip M, Official Rep

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Good point! I'll be sure to recommend editing that information so that the necessary steps are clearer. Thanks for the feedback!
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FSG Agency

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On a related note, how do i make an Unsubscribe or Opt-Out button or form? 
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Phillip M, Official Rep

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Hi!

Button blocks are available in the sidebar of the editor. You simply just click and drag it into your mailing and then add the aforementioned, [% optin_confirm_url %] , to it. 

Let me know if you have any questions. - Cheers!
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FSG Agency

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Thank you for the response but I'm confused about the  [% optin_confirm_url %] part. We want to offer them "Unsubscribe" not take them to the preferences page for opting in.  Does that make sense?  Is there a way to use the Opt-Out with TrueRemove link as in the Footer? 

Mary
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Phillip M, Official Rep

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Hi Mary,

My apologies for any confusion there! If you are wanting them to have the option to unsubscribe, you would need to use the the tag, [% unsub_url %]. For a full list of available personalization tags, please see this article from the Emma Support Hub for reference.

I hope this helps!