Getting an influx of suspicious subscriptions

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  • Updated 2 years ago
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In mid-June, our organization sent an eblast that linked to a blog post. This became one of our most successful mailings / posts to date. Since that mailing, our subscription list has almost doubled. But, looking back, in the six months leading up to that post, we only were adding one or two new subscriptions a month.

While I'm happy to have new suscriptions, this influx seems out of place. I looked at our audience list and found that many of the addresses are personal gmail, aol, yahoo, etc. Our emails are generally more for a B2B audience, so these addresses probably aren't our target market. Our open rate has gone down significantly as well and we're seeing many more opt-outs than usual too. 

Is there any way I can trace how people are signing up and being added to the list? I know that I'm not adding them.

Thank you for your time!
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Varsity Marketing

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Posted 2 years ago

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Photo of Zach Sharpe

Zach Sharpe, Employee

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The best way to hone in on your most active audience (and prune fake signups) would be to use segmentation within the audience section of your account. 

To get here go to audience > segments > create a new segment

From here you can use response history as a parameter and segment audience members based on their open rate or even click rate. It might be worth finding people that *have not* opened in over a year to make sure you're maximizing your audience use!

Additionally, if you are worried about spam sign ups, we always suggest adding Google's ReCaptcha to any sign up form that may be hosted on your sites, this protects against bot signups. 

See our Resource Center article on segmentation below:

I hope this helps!


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Varsity Marketing

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If you happen to be using Gravity Forms, you can block spam signups really easily. They have ReCaptcha as a field option when you build/edit a form. Also, look for the form setting "enable anti-spam honeypot." This installs Java script with the form to block spam signups. It can be a good alternative to ReCaptcha because (at least for us) it's just as effective but doesn't require users to fill out an extra field.