Gif not showing up in gmail

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  • Updated 9 months ago
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I am designing an email with an animated gif, however when I send the text email the gif doesn't show up or play in gmail. I am using Chrome 61.0.3163
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20|20 Creative Group

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Posted 9 months ago

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Photo of Zach Sharpe

Zach Sharpe, Employee

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Hello!

Many times the reason GIFs do not play correctly is due to image specifications. Our recommended specifications for GIFS are the following:
  1. Make sure it's 10 frames or less (more CAN work, but 10 is a good number to shoot for)
  2. Make sure it's no larger than 1280px wide.
It still might not render correctly everywhere, though. We typically see issues with some versions of Outlooks with GIFs.

Litmus wrote a great blog post with some info in including GIFs in your emails here as well!
https://litmus.com/blog/a-guide-to-animated-gifs-in-email

I hope this helps point you in the right direction and certainly let us know if you are still seeing issues after aligning with these specifications and we can take a deeper look.

Thanks!

Zach