Problems with images in Gmail's new Promotions layout

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Gmail released the test of their new Promotions layout today, and the images from our mailings aren't coming through. Could it have anything to do with custom layouts? (Blank templates seem to showcase the images correctly.) Thanks!
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BookPage

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Posted 5 years ago

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Emily Foreman, Employee

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Hi there and great question. I needed to do some digging around, but I think I found some helpful information for you! Gmail uses an algorithm that attempts to determine the most relevant image from a message to display. 

One suggestion Google has for the best selection for the "featured" image is to be aware of the image size. The featured image must be at least 580px x 400px. Larger images will be resized to be as small as possible while ensuring both its dimensions are greater than or equal to the corresponding dimensions of the available area.

Gmail’s blog has some additional information on the new layout structure, including tips and tricks.
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D'nelle

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It seems that the issue is a little more complicated than just making the featured image the correct size.
You have to implement specific property tags using schema (see this page: https://developers.google.com/gmail/actions/reference/offer)

Does anyone have any experience doing this with custom templates or even using Emma standard templates? 

Thanks :)



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Emily Foreman, Employee

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Hi there, D'nelle, 

Thanks for the information! I'm going to actually loop in one of the Emma designers here. I'd like to see if they can shed some light or offer suggestions creating campaigns for the the new Gmail Promo layout.


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Ted Hogan, Champion

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I stumbled into this post and now I'm wondering how many of my recipients are affected. I have not been testing my newsletter emails for Gmail, but I guess I need to add that to the checklist. I'll follow the thread for updates.
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Emily Hollingsworth, Alum

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Ted -- Just let us know if you have any further questions!
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BookPage

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Hey guys,

We're still stumped on how to manually assign the main Promotions image without a team of developers on staff, but everyone should be able to get their logo to appear even if your main image doesn't come through. Here's the checklist from Google:

  • Your Google+ page must be website linked with the domain from which you’ll be sending emails. 
  • In general, the sender’s domain for the email must match that of the verified website. If your website is verified as http://www.example.com, the email must be sent from the @example.com domain. If you send email from a subdomain of your verified domain (such as @xyz.example.com), we’ll match it to your page unless there’s a different Google+ page associated with that address.
  • Your email must be digitally signed with DKIM or SPF. Verifying with these industry standards signals that your emails are coming from you rather than spammers forging your identity. Learn more about authenticating email with DKIM (here) and SPF (here).
  • You must send at least 1,000 emails a week from the domain.
I think most of us can address the first, second and fourth bullets for ourselves, but does Emma use DKIM or SPF signatures? 

Thanks!
(Edited)
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Emily Hollingsworth, Alum

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Hi there -- I can definitely address that third bullet. We use DKIM here to authenticate the sender of an email. You can read more about there here in our Resources Center!
(Edited)