Add Google Analytics code to automated workflows

  • 5
  • Idea
  • Updated 5 months ago
  • Under Consideration
  • (Edited)
Maybe I'm blind but I don't seem to see any way to add a GA code to automated workflow emails...?
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Joel Pan

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Posted 3 years ago

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Maya Lochan, Customer Support Specialist

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Hi Joel-

That's a great question!

Currently, there isn't a way to add Google Analytics to automated campaigns but I am checking in with our Product Team so see what our plans are here. I will definitely keep you posted!
(Edited)
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Joel Pan

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Thanks. It would be great if we could set a custom utm_source as well as I don't use "newsletter" for automated emails.
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Katie Lewis, Official Rep

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Hey there, Joel! Katie here, stepping in for Maya. I talked with our Product Team to learn more about the roadmap, and we definitely want to make some improvements to Automation, which we introduced last year (has it been that long already?!). Those improvements are based on feedback we're collecting now, so I'm so glad you've shared your need. We're taking it into consideration as we look at Automation work in the future.
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Ted Hogan, Champion

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I'm sure you folks can find a way to add GA to the automated campaigns. For digital marketing folks like us, we need more than leads and sales -- we absolutely need accurate attribution for those leads so we can optimize our campaigns for what works.
(Edited)
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The Eternity Portfolio

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Just now figuring this out after I spent 2 days setting up a very tricky automation build. This is disappointing.
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Ted Hogan, Champion

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Agreed. Adding Google Analytics tags to automated workflow really needs to be a priority. Is anyone at Emma listening?
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Emily Hollingsworth, Alum

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Hey Ted and The Eternity Portfolio -- Thanks for adding your votes here. Since this Idea is Under Consideration, we're continuing to collect use cases here. I'm checking in with the product team to see if there is any update!
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Ted Hogan, Champion

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I tried to make the case for it 2 months ago by stating that  we absolutely need accurate attribution so we can optimize our campaigns for what works. Google Analytics tagging  really needs to be built into the core functionality of everything you do, not added on as an afterthought. Just my 2-centavos-worth ...
(Edited)
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Emily Hollingsworth, Alum

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Hi friends -- This Idea is still Under consideration. The product team is working to gather use cases and feature ideas that would make for a much more robust Google Analytics integration across the board. Keep sharing your thoughts here to vote this up!
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Ted Hogan, Champion

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Really? If your product team is trying to build a case for Google Analytics integration, then they are not in the business of looking at GA every day like I do. I bet I'm not alone in the Emma user community either. Numbers talk folks. If you want it, let Emma know.
(Edited)
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Emily Hollingsworth, Alum

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Hey Ted -- Let me clarify. They're not trying to make a case for the work, they're simply trying to gather customer use cases so they can prioritize what work goes into this. There could be a million ways to build out this feature, and we need to identify what makes the most sense for our customers as well as what is feasible for us to build in a timeframe that we can deliver on. :) We definitely hear your requests here, and they're in the right hands.
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Ted Hogan, Champion

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Hi, Emily. Thanks for the clarification.

As a user, I'm just saying we've had GA integration into our basic Emma campaigns, and the new automation email tools are fabulous for building out your mailing lists. So having GA URL tagging integration as a core feature in automated emails would be vital for most marketers. I want to know how well my automated emails are contributing to my overall performance. GA would help me know that.

As a footnote, I built my automated email drip campaign from recent emails I had already sent out to my existing audience, and I knew these emails performed well. I was surprised to find out that the Google Analytics tag that I had already assigned to these email campaigns apparently did not transfer to the same emails used within a larger automated campaign.

Am I missing something obvious here?
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SOUNDSTRIPE

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Really really needing this feature... I simply need more data to analyze the effectiveness of our campaigns. This missing feature is a huge gaping hole in the reporting for my team. 
(Edited)
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Grey Stepp, Support Team Manager

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Hey there!  I've got you added in to the request!  

In the meanwhile, you can apply the GA tags to the links outside of Emma and put the tagged links directly into the campaign.  It's a little bit of a workaround, but it will get you what you need now.  

Cheers!

- G
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SOUNDSTRIPE

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Thanks, Grey! I'll give this a shot for the time being. 
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Sea Education Association

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We currently have links in our automated email campaigns that include GA tags - yet the data is still not showing up in our GA account. Is it possible that something during the automation workflow is stripping out anything after the "?" in the URL?

Here's an example of a URL we are using:
http://www.sea.edu?utm_source=emma_automation&utm_medium=email&utm_content=top_5_reasons

There is no source of "emma_automation" showing up in our GA account, I've made sure the view and timeframe are correct.

Please advise - if we want to track the effectiveness of email automation, beyond opens and click throughs, we need to be able to dig into page views, time on site, bounce rates, conversion rates, etc., with in our GA account.

Thanks,
Lauren

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Grey Stepp, Support Team Manager

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Hi Lauren, 

Sorry for the delay getting back to you on this.  

Nothing should be being stripped out in the links that you're adding in your workflows.  If you've put the entire link (with the GA tags) into the mailing itself, nothing should be altered there.  

If you'd like to point me to a specific mailing I can take a look at in your account, I'd be happy to take a look!  

-G