Google Analytics Tracking Results

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  • Updated 2 years ago
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We have added a title in our Emma campaign where it says to add Google Analytics, is that all we need to do? We're not seeing any tracking in Google, is there another step we are missing to see the results as to who is clicking on what from our e-newsletters to our website?
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Posted 2 years ago

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Jason Buzzell

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Are you looking at campaigns and source/medium in GA?
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Grey Stepp, Support Team Manager

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Hey there!  

When adding in Google Analytics tags via Emma, what that's doing is adding in the tags for:
  • utm_medium = "email"
  • utm_source = "newsletter"
  • utm_campaign = the Google Analytics campaign you’ve specified on the send screen
  • utm_content = {the link names applied while creating the mailing; not present if you didn't fill in link names}
So that's how you'll need to find it in Google Analytics.  

Check out the information HERE IN OUR RESOURCE CENTER for more specifics on how it works.

Let me know if you have any more questions!

- Grey