How can I track my lightbox signup within Google Analytics?

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  • Idea
  • Updated 2 years ago
  • Under Consideration
I would like to track successful sign ups to my list via the lightbox form on my site. Can addtional code be added to the lightbox script that will allow for event tracking? Or is there a better way to track lightbox sign ups? 
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Mary Shepard

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Posted 4 years ago

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Damian Gatta, Official Rep

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Hi there!

I would suggest creating a new group in your account that will only have contacts that have used the Lightbox form on your site.  This is a great way to keep track of contacts that have joined your list using the Lightbox form.  You can create a new group maybe titled "Lightbox signups" and in step 5 when creating the Lightbox, select this new group for the new contacts to be added into when completing the form.

You should be able to see in Google Analytics if someone visited the page where you have the Lightbox form active.  I think the better way to track who actually used the form to signup would be to track that directly in your Emma account.

Feel free to reach out with any questions!
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Flyte World Dining & Wine

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Hi! We'd like to add tracking of our Lightbox Forms to our Google Analytics. I've already created a group and can see the signups this way but it's a pretty crude solution. Is Google Analytics tracking possible for Lightbox forms? If not, is it planned? Thanks!
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Emily Hollingsworth, Alum

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Hi friends -- Thanks for sharing these use cases! I circled up with our product team, and it turns out there is some work we could implement on our end to make Google Analytics tracking possible with lightbox forms. I'm still waiting to hear from them on whether or not this is work we plan to implement, and if so, what that timeline might look like. I'll circle back here with an update soon!
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Emily Hollingsworth, Alum

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Mary -- Can you tell me the name of the account you're working in? I want to make sure I get this feature request logged appropriately for your account. Thanks!
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Emily Hollingsworth, Alum

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Hey folks -- I'm marking this idea as Under consideration, as our product team has high hopes for a more robust Google Analytics integration. We don't currently have plans in place for this work, but it's certainly on our radar. We're always on the lookout for more use cases, so don't hesitate to add yours here!
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Ted Hogan, Champion

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Let me register my vote for "me, too". I'd love the capability to track sign-ups within Google Analytics. I'm assuming that I'd need to set up a new goal within GA and the Emma submit button on the lightbox form would need to trigger an event for tracking within GA. It would be very nice to have.
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The Vilcek Foundation

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It's been quite some time since this was discussed - are there any updates? We definitely would like a way to track lightbox signups through Google Analytics goals/conversions.
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Grey Stepp, Support Team Manager

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Hey there!  I don't have any updates on this one at the moment.  

I'll certainly add your request in to the list, and I'll be posting back here when I get any updates on it.