We're creating an email to clean up our lists. We will send to those who have not opened an email from us in more than an year. In addition the the footer where the opt out is already located, I'd like to add our opt-out link in the text. How do I find it please?
I'm happy to help with this! You'll want to insert an 'opt out' personalization tag to accomplish this. Take a look at the advanced personalization portion of this article, and that should get you where you need to be. Please let me know if there's anything else I can help with!