How do I remove the ADV: in the subject line?

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I just sent my mailing out to all contacts only to see ADV: in the subject line.  I wasn't aware this would be there and would prefer it not to be as these frequently get redirected to spam folders and could perceive our message as not having much credibility.  

If anyone could give me guidance on this issue that would be great. 

Thank you!
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Blackstone Caterers

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Posted 3 years ago

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Adriane Smith, Customer Support Specialist

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Official Response
Hello there! Thanks for reaching out. I'm happy to help with this. The 'ADV' you see in the subject line is actually something that particular servers can add on to the subject line of mailings, depending on the particular filtering it has in place for spam. Since every server has their own filtering rules in place, we can't guarantee that won't happen from time to time. Check this out for further explanation about this. The best advice I can give is to have your recipients add your sender address to their contacts in their email inbox to let their server know to put mailings from that sender in the primary inbox. I hope this helps! Let me know if you have more questions.