How do we give subscribers options to receive emails about certain things but opt out of others? (e.g. contests, events, news)

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I receive a number of emails that allow me to subscribe to some newsletter topics but not others. For example, I might be able to opt in for emails for contests and sales but not receive emails for new product launches.

I can't find anything in myemma that allows for this - am I just looking in the wrong place?
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Roxanne Piper Davis

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Posted 3 years ago

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Photo of Sam Collis

Sam Collis, Customer Support Specialist

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Official Response
Hi Roxanne.

Thanks for a great question!

The way that you would go about letting your subscribers choose which sort of emails they want to receive would be to send them a signup/manage preferences form that enables them to choose which group(s) they would like to be a part of, and therefore which mailings they receive.  This will also require you to set up and organize your Audience list into groups based on the content you send out.

You'll notice when you send out a mailing that on the "Review and send" page there is a signup form attached to the mailing.  That is in fact the "Manage your preferences" form as well.  What you want to do is create or edit a signup form that has a variety of groups displayed.  At this point I'll just point out that when editing a sign-up form, all of your contact fields will be displayed in the editor and it's important to uncheck the ones you don't want to be hidden.  You would then attach that form to your mailing, feel free to use this guide from our Resource Center. 

You probably want to encourage some action from your readers, so I'd recommend linking to your signup form from a nice button within the body of a mailing.  You can grab the URL for your signup form when you click "Publish" from the signup form editor, or from the downward-facing arrow next to the name of the form from the Audience tab.  Alternatively using the URL [% manage_url %] will have the same effect, except the signup form will be pre-populated.  Whichever one you choose, you can just go ahead and create a link as normal. 

This will encourage your readers to decide which groups they want to be a part of, and will enable you to see what's popular and send more relevant and targeted emails.

Hope that sheds some light on how you can let your audience manage themself!
(Edited)