How is radius calculated for postal code?

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Does anyone know how the radius pulls for postal codes in the segment builder?  Is it from the center of the zip?  And does it look at miles as the crow flies or by roads?

Any guidance greatly appreciated!

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Posted 2 years ago

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Photo of Zach Sharpe

Zach Sharpe, Employee

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Hi Jessica,

Great question!

The postal codes are likely just determined as a center point by our geo targeting partners (or a set standard for zip code locations) while the distance determined is an absolute value in miles from the ZIP.

It may be worth some searching for geotargeting as a generic term for more information!

I hope this helps point you in the right direction.