How is the mailing score generated?

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What goes into creating the mailing score in Metric and my mailing's response analytics?
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Posted 5 years ago

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Katie Lewis, Official Rep

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Official Response
The mailing score -- which you'll find when using Metric, our iPhone app, and within an individual mailing's response -- displays 24 hours after a mailing is sent. It factors in open rate, click-through rate, shares percentage, opt-out percentage and signup percentage along with the use of split testing to give you a number on a 10-point scale. That number is compared to the averages of 45,000 customers and millions of emails that send through Emma.

You can read more about the stats on your mailing's response page here, in the Resource Center.