how many people unsubscribe per month

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I can't see how to tell how many people unsubscribe in a month. I just see "last activity" in the export, but that doesn't mean anything because it could be that we updated a segment name. Does EMMA have an unsubscribe rate function or report?
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Oregon Zoo Foundation

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Posted 3 years ago

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Grey Stepp, Support Team Manager

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Hi there!   Thanks for reaching out! 

While we don't have a direct chart or number to look at for this, you can calculate the number of unsubscribes in a given period using our Compare Mailings, Performance Report.  

By downloading a report of all of your mailings in a particular month, you can then use the spreadsheet to calculate how many Unsubscribes you had.  

Let me know if you have any questions regarding how to do this, or check out our RESOURCE CENTER ARTICLE on COMPARE MAILINGS.  


- G