How someone can undo an opt out

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How can a subscriber get themselves added back onto a list? It is showing their email address as opted out, but they haven't ever actually opted out. They want to receive our emails.
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Posted 7 months ago

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Zach Sharpe, Employee

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Good Afternoon!

There a few ways to opt back in:

- A customer can visit an older Emma mailing they may have received and select the confirm opt in button in the footer area to move them back to opt in status.

- With written permission from the customer you are able to use a classic signup form to opt them back in as well. This can be done by navigating to audience > forms > signup form > publish this sign up form > visit the top URL that generates & sign them back up.

I will provide our Resource Center article on this to provide a better visual:

Finally, if a recipient were to forward an Emma mailing using their inbox's forward function and *that* recipient opts out, it would simply opt the forwarder out instead. The best way to forward is by using the mail icon at the bottom of an Emma mailing.

I hope this helps!