How to get more specific info from your contacts

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  • Updated 3 years ago
You've set up your signup form to collect your subscribers' data for more personalized emails. So what do you do when your contacts only give you their email address and leave the rest of your form's fields blank?

First, make sure your form isn't overwhelming people by asking for too much info from them. Their birthday? Are you really going to send them a birthday email? Maybe so, but if not, eliminate that field. Anything beyond first name and email address will see a drop in your signups, so only ask for information you'll use.

Then, make the most important fields -- or maybe even all of them -- required so a contact can't bypass them.

Now, create a reengagement email to ask your clients for exactly what you need from them and why they should tell you. Earnest Home Co. did a great job of this recently:



Note Erin's word choices: "easy solution," "quick way," "exactly what YOU NEED" and "cater emails to your liking." She tells me I can quickly create a tailored experience with her brand without clogging up my inbox. She goes on to say that sharing my email preferences helps her business, so I'm helping her by helping myself. Win-win. And her call to action, the "Click HERE" button, draws the eye to where she needs it.

How do you reengage your clients? Are you collecting the data you need and using it to your best advantage? I'd love to hear from you!

Oh, and click here to download our Modern Marketer's Field Guide to learn more about growing your list.

Extra reading:
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Katie Lewis, Official Rep

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Posted 3 years ago

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Aaron Harris

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Where do we actually send subscribers to have them add info to their profile?
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Katie Lewis, Official Rep

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Hi Aaron! You can send subscribers to your Manage Preferences form, which is part of a classic signup form. That way when they click the button in your Emma mailing, any information you already have about them will be filled in.

Hop into your mailing, drag in the Button block and paste [% manage_url %] into the URL field:



Remember that when you're on the Review & Send page, you have the option of which signup form to connect with that mailing, and that's what subscribers will see when they click the button.



It's called Manage Preferences, since their data preferences you're already storing will be filled in once they click it.