How do I generate or find an opt-in link?

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I'd like to send an opt-in campaign to my audience members who haven't opened our campaigns in a long time. I plan to opt-out the members who don't opt-in to reduce sending unwanted emails.

Where can I find or generate an opt-in link to include in the campaign?
Thanks!
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Flyte World Dining & Wine

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Posted 5 years ago

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Art Quanstrom, Deliverability and Compliance Lead

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You can find the personalization tag for the opt-in confirmation URL in the editor tool bar by clicking Insert, then Personalization, and choosing "Opt-In Confirm URL" from the list of options. Once you've chosen this option, the proper tag will appear in your mailing content.

It'll look like this: [% optin_confirm_url %].

You can use this tag in two ways:

1) Leave it where it is -- when you send your campaign, a URL specific to each contact will appear in its place.
2) Highlight the tag, cut it, and use it as a link -- Just highlight the words you want people to click on to confirm their subscription, link them to this tag, and save.

Using the tag as a link will probably look best, but we'll let you decide. If you need additional help with your opt-in confirmation mailing, check out this resource in our FAQ.


(Edited)
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Downtown YMCA

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I cannot find this editor toolbar: clicking Insert, then Personalization, and choosing "Opt-In Confirm URL" from the list of options. Once you've chosen this option, the proper tag will appear in your mailing content.
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Katie Lewis, Official Rep

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You’ll want to click within a text box in the drag & drop editor first. That will make the toolbar appear, like this:



You’ll click Personalization and choose Opt-In Confirm URL from the dropdown menu to insert it where your cursor is blinking:


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MGEC

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The last screenshot above does not show up in the Emma message I have open. So without the key step, I still can't send an opt in message.
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Emily Hollingsworth, Alum

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Hi there -- I made a copy of your Opt In campaign titled "Opt In - support COPY 2015-12-03 03:55 PM" and added the Opt-in confirm URL personalization tag from the menu. You can take a look! Let me know if I can help with anything else. :)
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Flyte World Dining & Wine

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That's what I needed! Thanks Art!!
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Lorimer

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I've tried to copy the personalize and use it as a link both with and without the brackets, and neither option works. What text exactly do I have to copy?
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Katie Lewis, Official Rep

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Hi! You’ll want to use the entire inserted personalization code, like this:

[% optin_confirm_url %]

When you send your mailing, that code will convert into a URL for your contacts to click and confirm their status with you.
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Bader Zindine

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I tried the personalization code as a link in a picture but it doesn't work. when the code is converted into a URL is it a unique URL for each contact? because if not I can send a test, copy the link and add it to my image.
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Katie Lewis, Official Rep

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Hi there! You’re right that you can’t use a personalization code to link an image. If you're using your own HTML, you can link these tags to an image like this:

<a href="[% manage_url %]"><img src="image URL goes here"></a>

It is a unique URL for each contact. Hope that helps!
(Edited)
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Black Ball Ferry Line

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This reply was created from a merged topic originally titled
Using opt-in personalization with images.


I'm trying to have an opt-in button instead of an eyesore long URL, but it doesn't seem to play nice with the image link attribute. Any thoughts? I've tested the newsletter on myself, the URL works fine but clicking on the picture does not work. 
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Agape Child & Family Services

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Myemma won't let me send an email to anyone that has not opted in. So, how does creating a campaign and adding the opt in link help, if I can't send an email to that segment?
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Flyte World Dining & Wine

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Hi there! We send an "opt-in campaign" to customers who have already technically opt-ed in, but haven't been opening our emails in a while. It is a way to keep our list healthy. If they don't re opt-in, then we remove them from our address list. Hope that explains it!