How do you style your email campaigns?

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  • Updated 4 years ago
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As you craft the perfect email campaign, you no doubt give careful attention to the choices representing your brand. We're curious: When you're creating, what styles do you set each time, such as font family and color, and how do you set them?



We want to better understand, for example, how you style links and whether or not you use the pre-set styles in our readymade templates. Do you click to edit the HTML of your text boxes and insert code for 14-pixel font there? Have you saved a design as a reusable template where you've already determined the font selections so you don't have to reselect them with each new campaign?
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Katie Lewis, Official Rep

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Posted 5 years ago

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Membership

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I don't have a set template that I follow, but I do use a custom header for each email. I always use Helvetica and 16 px font for headers and 15 px for paragraphs.

Also, I tend to take out the underlines in my links and change the color to a lighter blue as I think the default dark blue underline links look too harsh when implemented.

Hope that helps!

Alex
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Katie Lewis, Official Rep

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Alex, it's so interesting to hear your thoughts. We've had more folks recently ask how to remove the underline in a link. Do you find that your recipients have any trouble figuring out what's a link, or does the lighter blue color set it apart enough?
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Membership

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Looking back over my older campaigns, I don't see a drop in my click-through rates when I started to convert them over (nor do I see an increase).

Maybe it's just an aesthetic thing, but I feel that audiences are a lot more link savvy now than a couple of years ago in that they know what a link is when they see something different. That, and that dark underlined blue is just terrible (I've heard that it's for colorblind folks).

Maybe a better practice would be to change the color, but have the links underlined when hovering?

Alex
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Katie Lewis, Official Rep

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Love it! I agree that it's a cleaner look without the underline. So glad to hear that making that design change hasn't negatively affected your click-through results.
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Bricker & Eckler

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We do generally use the same style for all our mailings (Arial font, 10 point body, 12 point headers) to match our branding. It would be nice to have presets that we could chose within our account settings to make the font styles automatic for all campaigns, which support had told me might be down the road for the drag and drop editor?
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Katie Lewis, Official Rep

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You're right, we are looking into a more customizable experience. Currently, you can save your content as a template and come back to it and its set stylings, but we're working to refine this.
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YMCA of Snohomish County

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At the Y, we have specific branding requirements for our mailings. I'm constantly changing the default text to Verdana and adjusting the color to our YMCA Gray (#636466) Would love to be able to set this as the default. We purchased a design template last year, but didn't realize the styling customizations were an option at the time....
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Katie Lewis, Official Rep

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That makes a lot of sense! If those styling adjustments are bringing you down, you might considering having our Design Team hardcode Verdana and gray into your template so you don’t have to select them each time.