How does Emma mobile-optimize my templates?

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FAQ

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Katie Lewis, Official Rep

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Official Response
With a wee bit of witchery.

While all of our readymade gallery templates and all new custom-designed templates are already optimized for mobile viewing, you can also have our Design Team code your submitted template designs or re-code your existing templates as mobile-optimized.

Mobile optimization is about making your mailings as clear and legible on mobile devices as possible. Our designers code your template to detect which device it's being displayed on and adapt accordingly. We may code images to scale to smaller screens or hide altogether, certain elements may be stacked to better fit the screen and all live text gets bigger. Each case is a little different, so every template is quoted individually based on the work involved.

It's important to note that certain mobile email clients don't support mobile optimization: Android 2.1 Eclair, Blackberry OS5, Windows Phones and Microsoft Surface. Those clients will still display the desktop version of your mailing.

Please also note that while we can mobile-optimize templates, one-time custom HTML mailings may not be mobile-optimized at this time, as those are coded as image-only.

Let us know if you have any questions about this!