How to ensure my email is delivered to an inbox not spam or promotion

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Want to be sure our email campaigns are not being filtered into spam folders or, in the case of gmail users, into their promotions folder.
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Just Local Food

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Posted 6 years ago

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Katie Lewis, Official Rep

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Official Response
This is a question I'm sure many out there have! There are a few steps you can take to let receiving servers know that it's OK to deliver emails you send using Emma's domain:
  1. Whitelisting: Ask your IT Department to whitelist Emma's sending domain and IP range, found at the bottom of this link, if you're having internal delivery issues.
  2. Setting your SPF record: For external delivery woes, ask your IT Department to register Emma as an authorized sender on your behalf. I always recommend this as a setting. It only helps. :)
  3. Trusted/Safe Sender list: It's also always a good idea to ask your recipients to add the from address for your Emma campaigns to their address book and Safe Sender lists.
Here's a great checklist to have on hand, too. Of course, you'll also want to avoid words like FREE, MAKE LOADS OF $$$ and generally all-caps.

Finally, I wrote a blog post this summer about Gmail's new tabs that I hope you'll find helpful. Give me a shout with any other questions about this!
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Amy

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This reply was created from a merged topic originally titled
Are there any additonal tricks to help prevent emails from going into spam?.


Looking to send News Releases through Emma and hoping to not get caught in Spam Filters, does anyone have experience with this or any tricks to help prevent going into spam folders?
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Amy

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Thanks, Katie! Do you know of any success with sending New Releases out to media? I'm afraid it will get caught up in spam, as we would be establishing the contact, but would like to track responses with it... Any words of wisdom?
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Katie Lewis, Official Rep

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Hi Amy! If those contacts haven’t asked to receive your emails, you won’t want to send to them using Emma. We’re a permission-based service, which means it’s up to your recipients to first tell you that they want your emails. (You can read those permissions here.)

Now, if those media contacts are expecting your emails, the same advice would apply: Whitelist our sending domain and IP range, have your IT Team set up your SPF record, and pay close attention to any words or phrases that a server may read as spammy. :)
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Amy

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Okay, gotcha!! Trying to figure out a way that we can see if they are actually opening the email. But I am aware of permissions. : ) Thank you!
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Katie Lewis, Official Rep

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OK, cool, wanted to make sure we’re on the same page about who you’re allowed to send to. :) When it comes to tracking who’s opening your emails, I have some info here. When I worked at a news station, we used Outlook, so Outlook’s preview pane would load an email, registering as an open. So you’ll be able to track recipients in your mailing’s response stats that way, as well as when images are loaded upon clicking on the email (like in Gmail).
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Redemption Church

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This reply was created from a merged topic originally titled
Emails sent to spam folder?.


Some of our audience is complaining that all of the emails we send go to their spam folders. Is there a way to fix this, or to at least know why? Thanks!

*I use Safari 6.0.5