Huge increase in soft bounces

  • 0
  • 1
  • Question
  • Updated 10 months ago
  • Answered
Campaigns that I have sent in the last several weeks have had a huge increase in soft bounces - up to 6 times what we usually have. I checked locations of the bounced contacts and they are from all over the country. I am sending campaigns at the same times that have worked well in the past. Could this be an effect from the hurricanes?
Photo of Cynthia

Cynthia

  • 123 Posts
  • 29 Reply Likes

Posted 10 months ago

  • 0
  • 1
Photo of Zach Sharpe

Zach Sharpe, Employee

  • 290 Posts
  • 32 Reply Likes
Hi Cynthia,

Some information on soft bounces:

A soft bounce is usually more temporary in nature: an overflowing inbox, a temporary server problem, etc. Soft bounces remain in Active status and will be tried again the next mailing. If they fail to get through for four consecutive mailings, soft bounces are then moved to Error status.

With that said, I did not see any common threads among your soft bounces either.

This can also be caused by stricter domains having a higher tolerance for what comes in from external sources. At first glance it does seem like many of the soft bounces are from private domains.

I will share our Resource Center page that details best practices around campaigns that reach the inbox to hopefully add some context!
https://support.e2ma.net/Resource_Center/Help_articles/5_steps_to_emails_that_reach_the_inbox

I hope this points you in the right direction!

Cheers,

Zach
Photo of Cynthia

Cynthia

  • 123 Posts
  • 29 Reply Likes
Thanks, Zach. I will tell you that about 99% of our email list is private domains since we are a B2B company. That is why I found this sudden increase in soft bounces so strange.