I did a test on "spam filter" with those who organically subscribed to our newsletter. Still going to spam/ promo folder. Please advise!

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  • Updated 11 months ago
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Opt in Subscribers not receiving email... still goes to spam/promotions.  
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Morgan Hill

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Posted 12 months ago

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Anthony Miranda, Customer Support Specialist

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Hey there, thanks for reaching out!

While I understand the concern anytime your mailing isn't landing where you expect it to, it's definitely worth noting that the promotions folder of Gmail is not equivalent to a spam folder. It's an optional feature of Gmail that sorts mailings for the end-user, and it tends to automatically route any emails sent from a service like Emma into that folder. There isn't anything we can do to stop Gmail from doing that, but the end-user can choose to "move to inbox" if they want all of your future mailings to not be routed there.

As far as the issues with mailings landing in spam, I'd like to know if you've taken steps to update your domain's SPF record to authorize Emma as a sender on your behalf. If that hasn't been done yet, I highly recommend passing that article along to your IT contact.

Out of curiosity, how did you test this out? Did you see it land in spam in your own inbox or was it reported by someone else?
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Morgan Hill

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Hi Anthony, Thanks so much for the reply.  I did the test of myself and my email is in myemma as a result of me enrolling in my web site's emma linked newsletter form.     I had previously moved the conversation from promotions to primary and said "yes" to having future messages arrive in the primary folder... but as of this am's test... it still goes into my promotions folder.   I myself am someone who doesn't have the behavior of ever checking that pesky promotions folder... and I myself, a decently tech savvy person just want emails I want to read in my primary box.   
Sadly,  my business's competitor's emails  (from Paint Nite) sure end up right in my primary folder!  So why,  after I have come into the list as a bonafide "opted in" person does it keep me relegated to the promotions?   I am a small business owner, don't have an IT department.   Used the wizard to get this SPF,  but not sure what to do with it at this point!   Thanks much!
pinotspalette.com.  IN TXT "v=spf1 ip4:71.93.231.204 include:e2ma.net ~all"
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Anthony Miranda, Customer Support Specialist

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So sorry for the delay on getting back to you on this!

I checked into the pinotspalette.com domain and found that it has already been updated with the recommended change. This action must have already been taken by another user at that domain, so you don't need to worry about doing it again.

As I mentioned in my previous reply, there isn't anything we can do to prevent Gmail from automatically placing incoming mailings in what they think is the appropriate folder. What we can do, is work with some of the information that we know affects that process in a positive way.

For instance, some of the most important criteria that Google uses to determine where to route a mailing is based on previous actions you've taken on mailings from the same sender. You've already moved a mailing from Promotions to Primary, but have you also ensured that the email address has been added to your Gmail contacts/address book? I also recommend replying to one of the emails you receive, as that is something that can definitely have a positive effect on inbox placement for future mailings.

As far as your competitor's different situation, I can't do anything but speculate on why it's being handled differently. Do you usually open those mailings or have you ever replied to a mailing from them?