I received 17 opt outs but the percentage is at 0% of reciptients. How is this possible?

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I've just recently sent out our first mailing of which 17 people opt'd out.  The overview shows that this is 0% of recipients - I'm a little confused how this could be 0%.
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21stCenturyPress

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Posted 2 years ago

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Adriane Smith, Customer Support Specialist

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Hi there!

Thank you for reaching out with this question. I looked at the mailing and did a bit of math. The actual percentage of opt outs from your mailing equals 0.422%. Because of this, Emma rounds the number down to zero. If it had been at least .5% you would have seen Response show 1% for opt outs on this mailing. Make sense?

Let me know if you have any lingering questions about this! Happy to help.
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21stCenturyPress

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oh!  Yea, that makes sense.  I didn't think of it that way.


Thank you!!

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Adriane Smith, Customer Support Specialist

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You're very welcome! Have a great day :)