How do I isolate the recipients who did not open my email to resend?

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chrome, firefox, ie, browser irrelevant. I want to follow up on emails that have been opened, plus I want to reach out differently to those who did NOT open my initial email.
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UU Congregation at Shelter Rock

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Posted 3 years ago

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Josué F. Machado, Champion

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You can do that by creating a segment. Create a new segment using the same audience that you send the email originally. Then in the response criteria, select those who have opened the email in the date range that you need to: http://grab.by/Ms3S

Hope this helps.
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UU Congregation at Shelter Rock

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thank you very much. How do I send a new email to those who did NOT open the original email, such as those who did not receive an invitation? thanks so much.
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Josué F. Machado, Champion

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You can just create another segment for the ones that did not open and then send the new email to this segment. Does that help?