I'd like to change my template orientation

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I would like to change the orientation of templates from portrait to landscape to avoid the recipient from scrolling too much. How can I do this?
Photo of Texas A&M-Texarkana attn:KathyWilliams

Posted 4 years ago

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Photo of Ted Hogan

Ted Hogan, Champion

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Hi, Kathy:
I'm not sure I completely understand your question -- or at least the reason behind the question. 

Obviously I don't know anything about the audience you are targeting, so let me ask:
  • Who is your intended audience?
  • How many of your recipients view your emails on desktops/laptops? at what screen resolutions/sizes?
  • How many of your recipients are reading your emails on mobile devices? Smartphones or tablets? Portrait or landscape orientation?
  • How many of your recipients are using webmail, like GMail or Yahoo mail? Webmail can sometimes affect your layout display and help determine how segments of your audience view your emails.
There was a time  that usability experts used to steer website designers away from layouts that required a lot of scrolling. There used to be an emphasis on keeping the important content "above the fold" in newspaper publishing terms. 

But the ubiquitous nature of smartphones and tablets seems to have altered user behavior. Scrolling is more commonly accepted, even expected these days.

And in any event, I believe Emma templates should all support responsive design now -- which means the email layout will change depending on the user's screen size and orientation. 

You can preview this within Emma editor page as you prep your email. Click on the Preview tab:


From the Preview page, you can switch between desktop, mobile phone and tablet views of your layout to preview what your recipients should see on each size screen:



It is certainly good to keep the important stuff near the top for those recipients who do not read to the bottom of your email. And, I find it really useful to keep my email newsletters short -- one or two story teasers of a couple of paragraphs and a Call-to-Action to direct readers to my website for more info. Longer emails seem to get less viewer engagement for me, so I keep them short.

In my own experience, 55% of recipients on my mailing list through Emma are opening my emails on mobile devices. Your Response pages now give you the breakdown on Opens by Device:



This screen grab from one of my recent mailings shows me that 55% of 4,039 Opens were on mobile devices. That number is just too large for me to ignore.

Hope this helps.
Ted
(Edited)