Inserting link to a custom URL using personalization

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Hey guys - 

I am trying to use personalization to customize various fields in an email template. The only one giving me problems is URL. 

I am using UTM strings in my URLs (so I don't want to actually insert the field from my file visually). I want to insert the field from my file as the URL that a standard embedded web address links to - 

For example:
My email should always display "www.URL.com"; - 

However, what that links out to should vary, not in actual page, but in URL so I can track what is going on. Plus, the tracking URLs are long and ugly. 

Ex: www.URL.com?utm_source=lapsedmailer&utm_medium=email&utm_campaign=term

Is this possible? If not, any other suggestions?

Heather
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The Cleaning Authority

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Posted 4 years ago

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Paul Zimmerman-Clayton, Official Rep

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Hey Heather, thanks for posting! I'm not sure I quite understand what you're trying to do here. Will you be uploading unique tracking URLs into each audience record, and using a personalization tag to bring those URLs into the mailing? Is that the point where the URL isn't working when the mailing is sent? 

Just let me know a little bit more about your process and goals, and I'll see what I can figure out!
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The Cleaning Authority

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Hey Paul!

I know, it's tricky to explain. 

I have a unique URL associated with each customer record, but they're long and ugly. Because of that, I don't want that to be what is displayed. I want to display something much cleaner (like www.thecleaningauthority.com) universally, across the board. 

Is it possible to customize what that links out to using the custom URLs I have in my customer file?
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Paul Zimmerman-Clayton, Official Rep

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Official Response
Hey Heather, 

Thanks for that additional info! I think it will be possible. Let's say your personalization looks something like this: [% member:utmlink default="" %]

You can add that tag to the link field when creating a link from your clean looking link, like this: 



This will pull in the personalized URL from the audience section. Keep in mind a few things: it will pull that link as-is, so you'll want to make sure it includes everything needed to work (like http://, etc.). Also, you can use this tag to link from text and buttons, but at this time it won't work for images. 

Check out this RESOURCE CENTER ARTICLE with specifics on the various ways to add links to a mailing. 
I hope this helps! Please let me know if you have any questions!
(Edited)
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CC CARLEN CARNEY

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I am trying to do the same but would like the link name to display, not the URL.  How do you do this?
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Grey Stepp, Support Team Manager

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Hey there!  For this, you use the method that Paul describes above.  

However, the LINK NAME is not used to create the visible link is.  You'll want to type out whatever you want to have as your text link, then HIGHLIGHT that text and click the link button.  

That will give you the link field that Paul shows and you can add your personalization in there.  

Check out this RESOURCE CENTER ARTICLE with specifics on the various ways to add links to a mailing.  

Let me know if you have any additional questions!