Integrate Survey to Email Campaign

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How can i integrate the survey which i created to an email campaign? And will the emma analytics show the respondents email addresses who have completed the survey rather than "Anonymous has just filled out the survey"?
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Posted 5 years ago

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Photo of BookPage


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Hi Yasir,

It all depends on what kind of survey you're asking people to take, but here's the gist: 

Because surveys can't be embedded into the body of an email, it's easiest to link out from the copy of your email. You'll probably want to give some context around the survey anyway, so it's not all that tricky to come up with a linkable phrase without being too obvious. You could also use a button or image with a relative call-to-action to get people to your survey.

The "Anonymous" label occurs when the survey feature is used outside of Emma. For example, we created our 2014 Reader Survey in Emma but linked to it from a landing page on our site. Because Emma wasn't technically used to send the survey, the contact information for our subscribers wasn't included on the main response page for the survey. However, as long as you include the proper fields in your survey, the contact information it will still be visible when you export the responses. Now, if you're only expecting to get responses from people saved in your audience (like an RSVP to a party or a ballot to a closed group of people), you will be able to see exactly who responds from your list as they come in. At the very least they'll be distinguishable by their email addresses. 

Hope this helps!