I’m interested to hear what you’d do with the information that someone opted out. Do you know how you’d react to those notifications?
Does this make sense?
If I'm understanding correctly, your end goal is to ensure that customers who opt out of your Emma audience are noted accordingly within 360 view. And it also sounds like you're wanting to know date opted out and from which mailing. Is that correct?
I'm wondering if a good option for you, assuming you have a development resource, would be to leverage the following API call to query the information you're looking for:
If a member has been opted out, returns the details of their optout, specifically date and mailing_id.
I imagine the ideal situation would be to create your own integration between Emma and 360 view where you can call the information from Emma and then also update 360 view with the desired information around opt-outs. I took a quick look at their product but I couldn't find any API documentation so I'm not sure what the options are on that end. It might be worth exploring though!
In regards to your initial question around notifications, we're exploring a few different concepts right now around surfacing interesting and relevant "stories" within the app as well as a notification menu. I'm not sure if all opt-outs would be tracked in the way you have described, but we might instead surface an unusually high number of opt-outs within a given date range or due to specific mailings. I know it's not what you're asking for, but would that be something of interest to you?
Also I wanted to make sure you knew that you could hop into the response for an individual mailing and create a segment of members who opted out. You could then export out that segment.Hope that's helpful!
Just a quick update here. We've been working on some pretty cool stuff under the hood that sets us up to surface notifications like opt-outs in multiple places — in Emma, in Metric or even via SMS down the road. The goal is to get you the information about which you're most interested in the place you want, at the frequency you want.
Customer preferences vary, of course, so while one customer might want to receive a notification each and every time a customer opt-outs, another might prefer a daily or weekly digest. We're thinking through those use cases. I hope to have some good news later this year that should help you with your workflows. We just want to make sure the way we deliver it is thoughtful and supports a broad variety of how customers might want this, and related, information surfaced.
So, just curious, which of these options might be interesting to you?
+ Real-time in-app (think notifications) and/or emails when a customer opt-outs
+ Real-time push notifications via Metric when a customer opt-outs
+ Daily digest of customer opt-outs sent via email
+ Opt-out information included in a 24-hour summary email, with other response metrics about an individual mailing
+ Weekly digest of customer opt-outs sent via email
Thanks for your patience!
We are a university and we have several different departments sending emails from the same account and it would be incredibly helpful to have an automated email that tells us who unsubscribed and from what email, rather than seeing a combined list of all of them that doesn't tell you what department email caused them to unsubscribe.