Issues with email response reporting

  • 1
  • Problem
  • Updated 1 year ago
  • Acknowledged
Clicks on external links on our emails are not being tracked in EMMA response reporting.  We know this is incorrect since an email we sent out tracked over 200 visits to the website in Google Analytics but zero clicks we tracked in EMMA.  What could be causing this issue?
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Amanda Webb

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Posted 1 year ago

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Laura Dickerson, Official Rep

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Hi there,
There are a number of reasons for a link not tracking:

  • The URL has personalization (like this: [% member:first_name default="" %])
  • The linked text has personalization (for this reason, buttons with personalizaiton won't track)
  • The URL has this attribute: no_track="1"
  • If you are using an image map, links in that image map will not track.
Let me know if you are not using one of the above methods and we can troubleshoot from there. 
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Amanda Webb

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Laura,

We are using the dynamic variable [% mailing:mailing_id %] in the URL, but this was provided to us by the EMMA team to assist with us tying analytics data to an individual email in Google Analytics. We were never told this would break tracking. Are you saying this is what is causing the issue?  If so, is there anyway around it?  It seems odd to me that EMMA would provide a dynamic variable for their customers to use and then not support tracking for it. 

Is there someone that can take a look at our account to confirm?

Thank you,

Amanda
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Grey Stepp, Support Team Manager

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Hi there!   In order to have a PURL (personalized URL) that is trackable in Emma, you want to use a different format of the Personalization tag.  

Check out my notes here https://community.myemma.com/emma/topics/no-click-tracking-on-personalized-urls  

But effectively, instead of using the tag [% mailing:mailing_id %] , you want to use the tag [[mailing_id]] .  That will create a trackable link for you.  
- G
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Amanda Webb

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Thank you Grey - I think this is going to work! We are sending out an email tomorrow so we'll see if the responses look accurate.  Thank you for your help.