Links no longer work after final review and send when Google Analytics are applied.

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  • Updated 5 years ago
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I've ran into a few instances (including my most recent mailing) where I have a link grouped to either copy or an image. Everything is working and linking when I preview the email and send a test email. When I send it however, the links no longer work. Any idea why this might happen? 


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Jennie Eukel

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Posted 5 years ago

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Photo of Emily Hollingsworth

Emily Hollingsworth, Alum

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Official Response
Hey Jennie -- The culprit here is most likely the GA name added before the final review and send. 

If I take your link and use the Google Analytics URL builder to create a trackable link, I get the same error outside of Emma, so it's something in the way your website is handling the tracking. Here's the link for Google's URL Builder. If you use this -- for example, use newsletter as the source, email as the medium and test as the mailing name -- and the URL that's generated goes to the same error page on your site, then the issue has to do with your website.

That URL Builder tool is a great way to at least figure out if it's something that's only happening in Emma, or if it would happen with the link outside of Emma when Google Analytics is added, which is the case here. 

I would also be sure to add the alternate text to those links just to cover all the bases!

I hope that helps! Let me know if you have questions.