RSS to email feature

  • 11
  • Idea
  • Updated 2 years ago
  • Under Consideration
  • (Edited)
I would love if Emma looked into hosting a sort of Feedburner feature that linked with blog/websites to post and share content to RSS subscribers (like MailChimp). Right now our business uses Google Feedburner (an app that has no support and is rumored to be taken offline) on top of our monthly Emma eNewsletters. Would be nice if they were connected.
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Jessica Johnson

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  • 1 Reply Like

Posted 5 years ago

  • 11
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Katie Lewis, Official Rep

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Official Response
I want to follow up after our product team's extensive research into how other companies have implemented RSS to email and what we think would be most useful to to Emma users who expect an easy-to-use platform.

In researching this feature and how it’s implemented by others, we came across three consistent problems:

  1. First, because of the technical nature of RSS, building an easy-to-use feature around this can be pretty challenging. We found many complaints about these features being difficult to use and difficult to interpret via the response results.
  2. Second, because RSS pulls in content from another source, it can be very difficult to ensure that every email will format correctly. When you aren’t controlling the ingredients, it’s hard to guarantee a palatable final product. This was a major source of complaint for those who use features like this as well.
  3. Finally, in trying to discern overall usage of this feature, we found that it typically accounted for less than 0.3% of total campaigns sent. To us, that says that folks are either using services that are built into their blogging platforms to manage this service (like Feedburner, for instance), or they are sharing their content in different ways, likely via Twitter, Facebook and other social channels.

Because of that small number and the complexity involved in building this feature, we've decided to say no to RSS to email. If the demand changes in the future, we can always revisit the decision.