Why is Emma saying my valid links are broken?

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I am entering valid links and Emma is saying they are "broken" Ergh. Frustrated!
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Woods Hole Inn

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  • frustrated

Posted 5 years ago

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Katie Lewis, Official Rep

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I'm sorry to hear you're frustrated! Some sites are coded to return Emma's ping by saying "Yes, I'm real." Other sites are not. If the site doesn't reply, Emma lists the site as being possibly problematic.

Make sure to send yourself a test of the campaign before sending it to your audience so you can test the links from your inbox. If they work in your inbox, you should be golden.

Does that work for you? Please let me know if you're still having trouble after this, and I'm glad to check out the campaign and link that's being flagged.
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Meaghan, Champion

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I know that this post is fairly old, but I thought I'd chime in with a note that we've discovered that links get reported as broken on sites we host using a service called Cloudflare. I believe that it's the added security services through Cloudflare that don't return Emma's ping with the expected response, so they get reported as broken. I wouldn't be surprised if other services cause the same behavior. 

Of course, as Katie said, if the links in your test message work, then that's the true test and you can ignore what the link checker says!
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Meaghan, Champion

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Wanted to add a note here: with the recent change decoupling the proofing process from the autosave process, this minor annoyance just got a lot more annoying. Now we have to actively dismiss the proofing window rather than just ignoring the little alert message.  

Has anybody else been able to solve these false alerts? 

Emma Team, does your link checking bot have a static IP address? Maybe we can whitelist it and that would solve the problem, at least for the websites we host. 
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Adriane Smith, Customer Support Specialist

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Hey Meaghan,

Thank you for that feedback about the recent changes to our proofing process! I'll be sure to pass your insight along. That change was made in an attempt to speed up the application, as we couldn't see a real need to have mailings re-proofed for errors each time the mailing autosaved.

As for the proofing alerts, there hasn't been a change made to how these function. There are still links that don't have a way of communicating their validity, and so we continue to give a "heads-up" message to ensure Emma users are testing those links before the send.

I'm really not sure whether or not the link checking bot has a static IP address (that's a little over my head), but I'm happy to check in with colleagues to see if that is a possible solution for you.  I'll be back in touch once I gain some understanding on that. 
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Kelli Liszka, Official Rep

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Hi Meaghan, 
We released an update this morning that may have fixed the false negative link issues you've been seeing. I checked a specific link that I previously saw the error with, and I'm not longer getting the proofing alert.

If you have a moment, can you please check the links you were seeing trouble with, or feel free to pass them to us and we can test for you? Thanks! 
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Meaghan, Champion

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Oh happy day! By my initial tests, our working links are no longer being reported incorrectly as broken! I'll continue to poke around and if I find any errors, I'll pass them along. Thank you!
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Kelli Liszka, Official Rep

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Excellent!! Definitely keep us posted, I'm so glad to hear things are working for you! :)