Many of my emails are either not reaching my client or going to spam what should I do?

  • 1
  • Problem
  • Updated 4 years ago
  • Not a Problem
Many of my emails are either not reaching my client or going to spam what should I do?
Photo of Lisa J Carter Photography

Lisa J Carter Photography

  • 4 Posts
  • 0 Reply Likes

Posted 4 years ago

  • 1
Photo of Sam Collis

Sam Collis, Customer Support Specialist

  • 252 Posts
  • 59 Reply Likes
Official Response
Hi there.

The realm of delivery and spam filters can be a complex one, but I'd be happy to run you through a few things that can be done to increase your deliverability on a server and inbox level.

Firstly, I noticed that you're using a public domain ( as your sender address.  This doesn't work well with using a commercial email service as it raises red flags to receiving servers for potential spam.  Private domains are more likely to be trusted and you will have more control over your own sending reputation.  If you have a private sending domain (as in a business email address) to send from then I would highly recommend using that.  Once you have the private sending domain, it's a good idea to update your SPF record.  You can read how to do that here.  Doing that will let receiving servers know that you have authorized Emma to send mailings on your behalf and significantly increase their legitimacy.  If you take the above steps, you should see a difference in your delivery rate.

But what about when they hit the inbox and get labeled as spam?

Well, that's something we have less control over, but there are certainly a couple things that can be done.  The first and foremost thing to do is to encourage your contacts to add your sender address to their contact list.  This will override the majority of inbox-level spam filters.  That being said, inbox filters differ by the individual and their past interactions with your mailings, and ones similar.  A few other things that will play a part in how your recipient's inbox will filter your mailings:

  • If your mailing having been deleted without having been opened. 
  • If they have been previously marked as spam. 
  • If they have automatically been marked as spam and not having been market as "not-spam."
I hope that sheds some light here, but please don't hesitate to ask me any follow-up questions on this :)